We segment your customers by their needs to give your organization insights on who to target. Our sophisticated segmentation techniques better help align your organization's growth goals to meaningful segments of the market.
VOICE OF THE CUSTOMER
We help organizations proactively generate customer insights using unique methodologies to drive growth. Our proven techniques will capture and leverage powerful insights to align your portfolio to what the customer is willing to pay for.
Most organizations have the right people in place to be innovative, however, they usually lack the deep customer insights to develop technologies which are compelling to the target customer base. Our techniques ensure only winning ideas enter the pipeline.
A winning strategy starts with the customer. We will help you develop a comprehensive strategy based on the compelling differentiators your customers are willing to pay for.
Companies spend money, have structure, and people for research and development. Why then do so many launches fail? Learn how to change from product centric launches to customer centric launches.
Creating a unique customer experience is difficult to replicate. We can help show you how to make your customer 'sticky' to your brand.
Know your customers.
This is Your Customer Bill
Bill Wants a New Product
Faster, Better, Cheaper
Typical Idea Process
Find a Use
Sell to Bill
Bill Doesn't Buy
If I Had Asked People What They Wanted They Would Have Said Faster Horses - Henry Ford
Our Unique Techniques Will Show You What the Customer is Willing to Pay For!
During the age of enlightenment, coffee houses were meeting places where ideas were shared. Very rarely do good ideas come from lone geniuses, but instead the merging of ideas. We help organizations change their perspective by creating an ecosystem similar to the coffee houses of the enlightenment.
We are here to disrupt the typical consulting model. We will give you cutting edge business practices that will make your organization compelling to your customers.
Our priorities are faith, family, customers in that order. Our belief is we can help organizations as well as non-profits. We are proud to give a portion of our time to help non-profits for no charge. Giving back is not something we like to just talk about, but act upon.
We strive to be the most trusted advisors for organizations who are frustrated with the typical consulting model, desire cutting edge business practices, and need a strategic partner.
WHO WE ARE
Part of our DNA is giving back to the communities we work in. We are proud to work for non-profits free of charge. If you are a non-profit please reach out to us using the form below.